| The number of steps for this type of interview depends on one company to another | But each of these interview types is more or less appropriate for the purpose of the research |
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| The person interviewed was previously presented by the journalist | So we see two extreme types of interview being opposed |
One, in-depth and possibly non-directive, will be of clinical interest and will be part of any methodology based on the effectiveness of the clinical method, dealing with extreme or in-depth cases, and not with series and averages; it will likewise enter as an element, and sometimes a key element, into action techniques, if only because it solicits the active intervention of the interviewee.
3| On the one hand, the people involved, the interviewer and the interviewee are of paramount importance, as well as the psychoaffective nature of the interview; on the other hand, it is the answer, and not the person who has the primary importance | |
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| Unless it is a live one, this type of interview can be worked on and restructured, whether it is the print media, the radio or the television;• On the one hand, ambiguous answers on the other, clear, simple answers | On the one hand the extensive interview, on questionnaires, adapted to the mechanographic exploitation, bearing on representative samples of populations, and resulting in a statistical formulation of the results |
In this sense, opinions are sought on large populations social classes, age groups, inhabitants of a region or city, national population , which are of interest to large commercial and industrial firms, political parties, the media, the governments.