| Bounce rate Competitor Average The average bounce rate for this site's competitors | This chart shows the Alexa Rank trend for this site over a trailing 90 day period |
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| Search Traffic Competitor Average The average search traffic percentage for this site's competitors | The competitors list can be found next to the search input field above |
A site with a higher score shows higher audience overlap than a site with lower score.
| Find, Reach, and Convert Your Audience Get free, customized ideas to outsmart competitors and take your search marketing results to the next level with Alexa's Site Overview tool | If competitors are gaining traffic from the keyword, this may be a good investment opportunity |
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| Find gaps in your keyword strategy• The site with the highest combination of visitors and pageviews is ranked 1 | Organic Share of Voice The percentage of all searches for this keyword that sent traffic to this website Outperform the Competition Benchmark and track your performance relative to your competitors |
| Avg Traffic to Competitors An estimate of the traffic that competitors are getting for this keyword | Bounce rate Percentage of visits to the site that consist of a single pageview |
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| A site with a higher score shows higher audience overlap than a site with lower score | Search Traffic The percentage of organic search referrals to this site |
Alexa Rank A relative level of audience overlap between this site and similar sites.