| Improve the quality of our services and develop new ones• Deliver and measure the effectiveness of ads• Google uses and data to:• Personalized content and ads can be based on those things and your activity like Google searches and videos you watch on YouTube | Deliver and maintain services, like tracking outages and protecting against spam, fraud, and abuse• New England Journal Medicine 333: 677-685• Manson JE et al 1995 Body weight and mortality among women |
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| Personalized content and ads include things like more relevant results and recommendations, a customized YouTube homepage, and ads that are tailored to your interests | National Heart Lung Blood Institute 2000 Obesity Education Initiative: Practical Guide to measuring Overweight and obesity |
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