| Deliver and measure the effectiveness of ads• Improve the quality of our services and develop new ones• Google uses and data to:• Personalized content and ads can be based on those things and your activity like Google searches and videos you watch on YouTube |
Deliver and maintain services, like tracking outages and protecting against spam, fraud, and abuse• Personalized content and ads include things like more relevant results and recommendations, a customized YouTube homepage, and ads that are tailored to your interests |