| As the gaming publisher was looking for effective channels to promote this event, Yostar saw an opportunity to tap into the Halloween conversation taking place on Twitter, in conjunction with the Halloween season, and target their Halloween event at the Twitter audience who are interested in gaming and anime | To encourage engagement with the game, Yostar organized an in-app Halloween event to introduce their new series of Halloween-themed game characters, outfits and accessories that can be unlocked through in-app purchases |
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| Before the live Periscope event, started reaching out to their core audience using a pre-event Tweet to garner interest and excitement |
This campaign also led to a 3X increase in in-app purchase revenue.
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